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Build your Brand and Amplify Your

Message

ALL Platforms are SEO-based, which means, all of your online business information must be optimized to show how RELEVANT your Brand is when people are searching for services & products they need inside platforms such as Google, YouTube, Instagram, Facebook, TikTok, etc.

And that, makes SEO essential for your Business Growth.

Source: Google.com

Brand Awareness

Lead Generation

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Recession Proof SEO

Regarding cost compared to efficiency, some sectors find organic search drives 2x more revenue than other channels. Plus, the number one result on Google SERPs has an average CTR of 27.6% compared to just six to seven percent for paid search ads. And considering that your rankings can be displayed on search results for months or even years makes investing in Google rankings well worth it.

All these make SEO a sustainable strategy long after a recession has finished. Alternatively, ignoring SEO efforts can result in reduced brand visibility, and lower revenue. Many companies reduce their marketing investment during uncertain times, and this is a great opportunity for you to increase your rankings and overtake the top positions.

According to BrightEdge Research, Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.

Source: BrightEdge Research

SEO Marketing Elements

There are many important elements involved in a successful SEO Strategy, and Google, alone, has 200+ signals for the search rankings, not to mention, YouTube & Instagram. Here are some of the major areas that need to be fully optimized to rank higher in the search results of these platforms.

Google Business Profile

For businesses with a physical location or customers in a specific area, targeting a regional audience (SBA) an optimized Google Business Profile is a MUST and will lead the way to be found for local searches.

Keyword Research

Keyword research is the process of discovering which words and phrases your target audience is using to search for services/products in your field of expertise.

YouTube SEO

Videos can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy. That’s the reason why Brands are using videos to rank faster in the search result pages.

Local Citations

Local citations help your business gain visibility online, boost search engine rankings, and be found by consumers. it’s important to ensure your NAP (business’ name, address, and phone #) is accurate and the same across all platforms.

Technical SEO

Technical SEO stands as one of the most important aspects of any successful SEO strategy, nowadays. A solid technical knowledge will increase the success of your organic visibility.

Website Optimization

On-page content optimization is the heart of any long-term SEO strategy. It’s impossible to target your most valuable keywords/ search terms without it.

Local SEO updates

In-depth research is made to ensure your business will be ranking for Profitable Categories & keywords. Not only the ones used by your targeted audience but the ones that will ensure you bring the most return on your investment (ROI).

Think with Google - (Statistics)

39% of purchasers are influenced by a relevant search.
30% of all mobile searches are related to location.
76% of people who search on their smartphones for something nearby visit a business within a day.
28% of searches for something nearby result in a purchase.
Yelp appears in the top five search results for 92% of Google web queries that include a city and business category.
54% of smartphone users search for business hours, and 53% search for directions to local stores.
About 45% of global shoppers buy online and then pick up in-store.
“Where to buy” + “near me” mobile queries have grown over 200% since 2017 .
Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% since 2017.
Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% since 2017
56% of in-store shoppers used their smartphones to shop or research items while they were in-store.

Source: ThinkwithGoogle

Why High Rankings Matter

Source: Backlinko

Start Building Your Brand Authority

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Entity SEO and Brand Marketing

An Entity, simple put from its dictionary definition is, “a thing with distinct and independent existence.” And to understand better the difference between “Buffalo” the State, and “Buffalo” the animal, Google’s been relying more on Search Knowledge Graph (Technical SEO).

Google and The Knowledge Graph

Brand Marketing Strategy

Google is using Entities and MREID’s (Machine Readable Entity ID’s) across many services like Google Trends, Google NLP cloud tool, and Google Vision Ai, and it’s not only Google using this Knowledge, all major search engines such as Amazon and Apple use it as well.

So it’s fair to ask…”Don’t you think it’s time for you to include Entity SEO in your Brand Marketing Strategy?”

Considering that ALL big companies are using these entities, If you’re committed to turn your business into a recognized authority in your industry, investing in SEO Strategy is a must.

Our SEO Process

It’s time to increase your rankings & brand authority, and this is how we’ll get you there!

Strategy Call

Our strategy call will give us the opportunity to know each other better and have a clear vision of where you are and your objectives so we can create your SEO campaigns geared towards achieving your needs and goals. We’ll be there for you every step of the way to ensure you get to be where you want to go.

Technical SEO

Technical SEO is all about making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving backend elements of your website. Think in terms of writing code for Artificial Intelligence so your pages and content can be well understood and rewarded with better positions in the search result pages

Keyword & Market Research

Keyword & Market Research is about discovering user’s intentions behind searches related to your business, competitor & data analysis and gathering marketplace opportunities. After thorough research, we’ll know how to better perform on Google and get that exposure you’re after.

Campaign Tracking

To track our SEO campaigns we count on the support of reputable SEO tracking software companies to assist us in the process of analyzing quantifiable SEO metrics to measure, reporting on the effectiveness of your SEO efforts. With the gathered data we continue to adjust our tactics to achieve effectively our strategy. No “guesses” here. Google Analytics, Google Console, Semrush, Ahrefs, etc., to name a few.

Website Optimization

After K & M Research, we’ll have the right data to start optimizing your Website, GBP (Google Business Profile), and the content shared on all of your Social Platforms. Once in place, your business will be on its way to ranking higher in search engines, drawing more traffic and increasing leads and revenue.

Building Brand Authority

Brand authority refers to “how likely customers are to view a company as a trustworthy source of information or an expert opinion in its field.” This is our ultimate goal! When you rank high in the search results, your company become a respectable authority and high-level influencer in your industry. This is the path to take, and through a well executed SEO Branding campaign you can have your company leading the way in your marketplace.

Frequently Asked Questions

What is SEO and how does it work?

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website on search engines like Google. This is done through a variety of tactics and techniques, such as keyword research and content optimization, that help to make a website more attractive to search engines. The goal of SEO is to increase the website’s organic traffic by improving its ranking on search engine result pages (SERPs) for relevant keywords (services or products, your business provide).

When a user searches for a particular term on a search engine, the search engine uses algorithms to determine the most relevant and authoritative websites to show in the search results. SEO helps to improve a website’s ranking on these results pages by making it more relevant and authoritative to the search engine. This is done by optimizing the website’s content, design, and technical aspects to make it more appealing to search engines and their algorithms.

SEO is a constantly evolving field, and what works today may not work tomorrow because search engines are constantly updating their algorithms to provide better results to users, and we SEO professionals need to stay up-to-date with these changes in order to be effective.

What are the benefits of Local SEO?

Some of the main benefits of SEO include:
1- Improved organic visibility: By ranking higher in search engine results, your website will be more visible to people who are looking for the products or services you offer. This can help to increase the amount of traffic your website receives, which can lead to more sales or leads.
2- Cost-effectiveness: SEO is a cost-effective marketing strategy because it targets users who are already interested in your products or services. This means that the traffic you receive from SEO is more likely to convert into paying customers, compared to other forms of advertising that may not be as targeted.
3- Increased trust and credibility: High rankings in search engine results can help to improve the trust and credibility of your website. When people see that your website is ranking well for relevant keywords, they will be more likely to trust your brand and consider purchasing from you.
4- Long-term results: Unlike paid advertising, the results of SEO are long-lasting. Once your website is ranking well for a particular keyword, it will continue to receive organic traffic as long as you maintain your search engine rankings. This means that the benefits of SEO can continue to pay off for months or even years after the initial work is completed.
5- Better user experience: SEO can help to improve the overall user experience of your website. This includes factors such as page load speed, mobile-friendliness, and the overall design and structure of your website. By providing users with a better experience, you can increase the chances of them converting into customers.

How long does it take to see results in my rankings?

SEO is a medium/long-term digital marketing strategy that focuses on organic traffic, and usually requires time and patience.   We can see improvements to your website rankings in the search engines results pages (SERPs) during the 1-2 months, with the best ranking results taking place in 4-6 months. This is followed by organic search increases for your website’s keywords and search queries, resulting in higher website traffic, and ultimately more online enquiries and phone calls.

With that said, it’s important to keep in mind that many factors influence the amount of time it takes to see the results of your SEO campaign, including the competitiveness of your industry and the current state of your website. If your industry is highly competitive, it will take longer to rank well for your target keywords (Profitable keywords). In order to see the best results, it’s important to be patient and consistent in your efforts, and to continuously monitor and adjust your strategy as needed.

How much does SEO cost?

It’s not possible to say upfront what the investment would be without a consultation. We at GRPRO choose to not offer any generic pricing package, instead our pricing structure is completely customized to the specific requirements of your particular business and industry. After we get get to know your business and requirements better, we will be able to provide you with a competitive SEO quote.   Please, contact us.

Am I going to be locked into a year-long contract?

No. Even though SEO is a medium/long-term Digital Marketing approach, we know by experience that visible results can be achieved in 90-Day cycles. If you’re working with an SEO company and no improvements were made during a 90-Day cycle, you have the right to leave and look for a more competent partner to help you achieve what you want. With us, you’re free to review our performance on a 3-month basis. That way it’s on us to deliver you results that brings a positive ROI for your business.   In most cases that will mean a commitment of at least 3 to 6 months. Anything outside of this time frame is generally unrealistic to achieve good results in our experience.

Do you guarantee first place in the search result pages?

It’s highly unlikely that a SEO company can “guarantee” first place positions on Google search result pages for their clients. While an SEO company can certainly help improve your website rankings to the first position (over a reasonable period of time) it’s ultimately up to Google to decide which websites rank in the top positions. No company can guarantee a top position, and any company that claims to do so should be approached with caution. It’s important to remember that SEO is an ongoing process, and it takes time and effort to achieve and maintain good search engine rankings.

How do I track the success of my SEO campaigns?

There are several ways to track the success of your SEO efforts, including:

Monitor your search engine rankings: One of the most common ways to track the success of your SEO efforts is to monitor your search engine rankings for the keywords you are targeting. This can be done using a variety of tools, such as Google Search Console or paid keyword tracking software.
Use analytics tools: Another way to track the success of your SEO efforts is to use analytics tools, such as Google Analytics. These tools can provide information on the number of organic visitors your website receives, the average time they spend on your site, and the pages they visit.
Track your conversions: Finally, it’s important to track the number of conversions your website receives, such as the number of sales or leads generated. This will help you to see if your SEO efforts are actually resulting in increased revenue for your business.

What if my business has multiple locations, is it possible to rank for more than one?

Yes, it’s possible. If you’re looking to reach people searching with local intent across multiple locations, you most definitely can do so.
But there are specific elements that go into achieving this. First, your business must have multiple Google Business Profiles, one for each location and with a different NAP (Name, Address, Phone Number). Second, being able to create intern pages on your website for these areas you’d like to rank for, while providing highly relevant and qualitative content. Third, understand that for each of your locations you’ll be running a separate SEO Campaign, meaning, the investment will be proportional to the numbers of locations your brand has.