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Frequently Asked Questions

What is SEO and how does it work?

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website on search engines like Google. This is done through a variety of tactics and techniques, such as keyword research and content optimization, that help to make a website more attractive to search engines. The goal of SEO is to increase the website’s organic traffic by improving its ranking on search engine result pages (SERPs) for relevant keywords (services or products, your business provide).

When a user searches for a particular term on a search engine, the search engine uses algorithms to determine the most relevant and authoritative websites to show in the search results. SEO helps to improve a website’s ranking on these results pages by making it more relevant and authoritative to the search engine. This is done by optimizing the website’s content, design, and technical aspects to make it more appealing to search engines and their algorithms.

SEO is a constantly evolving field, and what works today may not work tomorrow because search engines are constantly updating their algorithms to provide better results to users, and we SEO professionals need to stay up-to-date with these changes in order to be effective.

What are the benefits of Local SEO?

Some of the main benefits of SEO include:
1- Improved organic visibility: By ranking higher in search engine results, your website will be more visible to people who are looking for the products or services you offer. This can help to increase the amount of traffic your website receives, which can lead to more sales or leads.
2- Cost-effectiveness: SEO is a cost-effective marketing strategy because it targets users who are already interested in your products or services. This means that the traffic you receive from SEO is more likely to convert into paying customers, compared to other forms of advertising that may not be as targeted.
3- Increased trust and credibility: High rankings in search engine results can help to improve the trust and credibility of your website. When people see that your website is ranking well for relevant keywords, they will be more likely to trust your brand and consider purchasing from you.
4- Long-term results: Unlike paid advertising, the results of SEO are long-lasting. Once your website is ranking well for a particular keyword, it will continue to receive organic traffic as long as you maintain your search engine rankings. This means that the benefits of SEO can continue to pay off for months or even years after the initial work is completed.
5- Better user experience: SEO can help to improve the overall user experience of your website. This includes factors such as page load speed, mobile-friendliness, and the overall design and structure of your website. By providing users with a better experience, you can increase the chances of them converting into customers.

How long does it take to see results in my rankings?

SEO is a medium/long-term digital marketing strategy that focuses on organic traffic, and usually requires time and patience.   We can see improvements to your website rankings in the search engines results pages (SERPs) during the 1-2 months, with the best ranking results taking place in 4-6 months. This is followed by organic search increases for your website’s keywords and search queries, resulting in higher website traffic, and ultimately more online enquiries and phone calls.

With that said, it’s important to keep in mind that many factors influence the amount of time it takes to see the results of your SEO campaign, including the competitiveness of your industry and the current state of your website. If your industry is highly competitive, it will take longer to rank well for your target keywords (Profitable keywords). In order to see the best results, it’s important to be patient and consistent in your efforts, and to continuously monitor and adjust your strategy as needed.

How much does SEO cost?

It’s not possible to say upfront what the investment would be without a consultation. We at GRPRO choose to not offer any generic pricing package, instead our pricing structure is completely customized to the specific requirements of your particular business and industry. After we get get to know your business and requirements better, we will be able to provide you with a competitive SEO quote.   Please, contact us.

Am I going to be locked into a year-long contract?

No. Even though SEO is a medium/long-term Digital Marketing approach, visible results can be achieved in 90-Day cycles. If you’re working with an SEO company and no improvements were made during a 90-Day cycle, you have the right to leave and look for a more competent partner to help you achieve what you want. With us, you’re free to review our performance on a 3-month basis. That way it’s on us to deliver you results that brings a positive ROI for your business.   In most cases that will mean a commitment of at least 3 to 6 months. Anything outside of this time-frame is generally unrealistic to achieve good results in our experience.

Do you guarantee first place in the search result pages?

It’s highly unlikely that a SEO company can “guarantee” first place positions on Google search result pages for their clients. While an SEO company can certainly help improve your website rankings to the first position (over a reasonable period of time) it’s ultimately up to Google to decide which websites rank in the top positions. No company can guarantee a top position, and any company that claims to do so should be approached with caution. It’s important to remember that SEO is an ongoing process, and it takes time and effort to achieve and maintain good search engine rankings.

How do I track the success of my SEO campaigns?

There are several ways to track the success of your SEO efforts, including:

Monitor your search engine rankings: One of the most common ways to track the success of your SEO efforts is to monitor your search engine rankings for the keywords you are targeting. This can be done using a variety of tools, such as Google Search Console or paid keyword tracking software.
Use analytics tools: Another way to track the success of your SEO efforts is to use analytics tools, such as Google Analytics. These tools can provide information on the number of organic visitors your website receives, the average time they spend on your site, and the pages they visit.
Track your conversions: Finally, it’s important to track the number of conversions your website receives, such as the number of sales or leads generated. This will help you to see if your SEO efforts are actually resulting in increased revenue for your business.

What if my business has multiple locations, is it possible to rank for more than one?

Yes, it’s possible. If you’re looking to reach people searching with local intent across multiple locations, you most definitely can do so.
But there are specific elements that go into achieving this. First, your business must have multiple Google Business Profiles, one for each location and with a different NAP (Name, Address, Phone Number). Second, being able to create intern pages on your website for these areas you’d like to rank for, while providing highly relevant and qualitative content. Third, understand that for each of your locations you’ll be running a separate SEO Campaign, meaning, the investment will be proportional to the numbers of locations your brand has.